Search Engine Optimization

Search Engine Optimization

In simple terms Search Engine Optimization means building any webpage search engine friendly. We
have to build in such a way so that search engine can find out webpage easily and display our webpage
in search engine result. Now problem is there are too many websites all over the world. Search Engine
will give our website a good rank if our website meets all requirements to do that. Search Engine
optimization is not a difficult task. But it needs lots of consistent work. Of course it depends on situation.
In this guide I am not going in complete details in Search Engine Optimization. But I thought of giving an
introduction so that it can help beginners.

Types of Search Engine Optimization:
Basically there are two types of Search Engine Optimization – Onpage Search Engine Optimization and

Offpage Search Engine Optimization.
Onpage Search Engine Optimization:

Onpage optimization basically consists of all of the ranking factors that are located on your
webpage. Below are the main ranking factors:

1. Title: This is the title of your webpage. In html it looks as <Title> </Title>. It is very
important to put your main keyword inside title. If you put blank inside title tag you won’t be
able to rank in search engine.
Google display the Title of any web page in their search result in clickable format. Try to
complete your title within 60 characters.

2. Meta Description: It appears just below the title in the search engine result. Make a proper
description for your webpage including all your main keyword. Don’t put more than 5 keywords
and try to complete Meta description within 150 characters.

3. Meta Keywords: Use your main keywords here. More than 5 is not good.
Google has clearly mentioned that Meta Description and Meta Keywords are not included to
determine search engine ranking. But it is better to make Meta Description attractive. Many
readers not only read the Title but also Description. At least I read description and then only
click. So, try to make it appealing. If you are providing a free report then you can mention the
word FREE! In Meta Description. Some people may click your website just reading the word
Free even though if it not in #1 position.
4. Header Tag: These are the tags that appear as <h1></h1> <h2></h2> <h3></h3>. There are
total 6 header tags from H1 to H6. Use it for your webpage properly. Put your page main heading
including main keyword in the <h1></h1> tag and sub heading including sub keyword <h2>
</h2> tag and continue like this. Whenever search engine crawl your page it crawl the header
tags before the text.

5. Bold, Italic Tag: Use <strong></strong> tag to make your text bold and <em></em> for italic.
Mind that I did not say to use <b></b> to make bold because search engine give more
importance to <strong></strong> tag.

6. Image Alt: Alt is an attribute for the img tag. It appears when the browser can’t display image.
Here is an example how you will have to use:
<img src=”image path” alt=”Click to Download Antivirus”> </img>
Always put meaningful content using keyword. Don’t overdo it as search engine may see it as
spam.

7. Link: Links are used to link another page or website. We can create a link in html as
<a href=”download.html”>Download Antivirus</a> Always use good Anchor text while
creating link and use your keyword. <a href=”download.html”>Click Here</a> is NOT a good
example of Onpage Optimization.

Well, these are the basic Onpage Search Engine Optimization Methods.