Black Hat SEO Crash Course

Black Hat SEO Crash Course

Introduction
If you have spent any significant amount of time online, you have likely come across the term Black Hat at one time or another. This term is usually associated with many negative comments. This book is here to address those comments and provide some insight into the real life of a Black Hat SEO professional. To give you some background, my name is Brian. I've been involved in internet marketing for close to 10 years now, the last 7 of which have been dedicated to Black Hat SEO. As we will discuss shortly, you can't be a great Black Hat without first becoming a great White Hat marketer. With the formalities out of the way, lets get into the meat of things, shall we?

What is Black Hat SEO?

The million dollar question that everyone has an opinion on. What exactly is Black Hat SEO? The answer here depends largely on who you ask. Ask most White Hats and they immediately quote the Google Webmaster Guidelines like a bunch of lemmings. Have you ever really stopped to think about it though? Google publishes those guidelines because they know as well as you and I that they have no way of detecting or preventing what they preach so loudly. They rely on droves of webmasters to blindly repeat everything they say because they are an internet powerhouse and they have everyone brainwashed into believing anything they tell them. This is actually a good thing though. It means that the vast majority of internet marketers and SEO professionals are completely blind to the vast array of tools at their disposal that not only increase traffic to their sites, but also make us all millions in revenue every year. The second argument you are likely to hear is the age old ,“the search engines will ban your sites if you use Black Hat techniques”. Sure, this is true if you have no understanding of the basic principals or practices. If you jump in with no knowledge you are going to fail. I'll give you the secret though. Ready? Don't use black hat techniques on your White Hat domains. Not directly at least. You aren't going to build doorway or cloaked pages on your money site, that would be idiotic. Instead you buy several throw away domains, build your doorways on those and cloak/redirect the traffic to your money sites. You lose a doorway domain, who cares? Build 10 to replace it. It isn't rocket science, just common sense. A search engine can't possibly penalize you for outside influences that are beyond your control. They can't penalize you for incoming links, nor can they penalize you for sending traffic to your domain from other doorway pages outside of that domain. If they could, I would simply point doorway pages and spam links at my competitors to knock them out of the SERPS. See..... Common sense. So again, what is Black Hat SEO? In my opinion, Black Hat SEO and White Hat SEO are almost no different. White hat web masters spend time carefully finding link partners to increase rankings for their keywords, Black Hats do the same thing, but we write automated scripts to do it while we sleep. White hat SEO's spend months perfecting the on page SEO of their sites for maximum rankings, black hat SEO's use content generators to spit out thousands of generated pages to see which version works best. Are you starting to see a pattern here? You should, Black Hat SEO and White Hat SEO are one in the same with one key difference. Black Hats are lazy. We like things automated. Have you ever heard the phrase "Work smarter not harder?" We live by those words. Why spend weeks or months building pages only to have Google slap them down with some obscure penalty. If you have spent any time on web master forums you have heard that story time and time again. A web master plays by the rules, does nothing outwardly wrong or evil, yet their site is completely gone from the SERPS (Search Engine Results Pages) one morning for no apparent reason. It's frustrating, we've all been there. Months of work gone and nothing to show for it. I got tired of it as I am sure you are. That's when it came to me. Who elected the search engines the "internet police"? I certainly didn't, so why play by their rules? In the following pages I'm going to show you why the search engines rules make no sense, and further I'm going to discuss how you can use that information to your advantage.